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Mastering the art of digital marketing in the digital age

Master of Digital Marketing

Embrace the challenges of the digital realm with confidence through our Master of Science (M.S.) in Digital Marketing at Smart Island University. In our online program, you will acquire cutting-edge skills and expertise in the dynamic field of digital marketing. This includes mastering areas such as social media marketing, search engine optimization, content marketing, campaign analysis, mobile marketing, and the management of responsive websites.

Upon completion of the program, graduates will be well-prepared to earn various digital marketing certifications, foster business growth, and establish a sustainable competitive edge over their rivals.

The curriculum is designed to provide you with top-tier knowledge in key areas such as campaign evaluation, search engine optimization (SEO), website development, data visualization, social media management, mobile marketing, and content marketing.

The digital marketing sector is experiencing remarkable growth, with expenditures projected to approach $120 billion by 2021. Investments in display advertising, social media, online video advertising, paid search, and email marketing are set to comprise 46 percent of the total advertising landscape by 2021. Seize this burgeoning opportunity to take the lead in digital marketing initiatives and fortify your position in roles such as:

  • Content Creator, Strategist, or Manager.
  • Creative Director.
  • Manager of Digital Branding or Marketing.
  • Marketing Data Analyst or Technology Specialist.
  • SEO Specialist, Strategist, or Manager.
  • Social Media Coordinator or Strategist.
  • Possession of a four-year undergraduate degree or its equivalent.
  • Completion of a four-year bachelor’s degree from a recognized and accredited college or university.
  • Complete application
  • Personal Transcripts
  • Personal statement
  • Resume
  • Two letters of recommendation
  • Proof of at least one year’s professional work experience completed prior to the start of study program. Work experience must have been gained after completion of your undergraduate studies
  • Marketing Foundation
  • Introduction to Business Analytics
  • Introduction to Social Media Marketing
  • Marketing Responsibility
  • Consumer Behavior and Digital Business Models
  • Brand Management
  • Digital Marketing Platforms
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Digital Storytelling and Branding
  • Marketing Visual Analytics
  • Applied Research

Program Duration

3 Semesters

Tuition fees per one semester​

$750 USD

Program Status: Active